Engagement rate calculator
Plug in followers and interactions on a post. We compute the engagement rate using the right formula per platform — and show how you compare.
| < 1,000 followers | avg 8-15% | 20%+ |
| 1k-10k | avg 4-8% | 12%+ |
| 10k-100k | avg 2-5% | 8%+ |
| 100k-1M | avg 1.5-3% | 5%+ |
| 1M+ | avg 0.5-1.5% | 3%+ |
Tip: smaller accounts have higher % engagement — that's normal, not luck. Engagement also varies wildly by niche.
How it works
Pick the platform
We use the right formula for IG, TikTok, YouTube, X and LinkedIn.
Enter followers + interactions
Likes, comments, saves, shares — whatever the platform exposes.
Read the benchmark
See how your number compares to typical and high-performing accounts.
Why use Toolstack's Engagement Rate Calculator?
100% private
Your file never leaves your device — everything runs locally in your browser.
Instant
No upload, no queue. The result is ready as soon as your laptop finishes the math.
Free forever
No signup, no credit card, no daily limits for the core features.
Open standards
We use proven open-source libraries — no proprietary lock-in, no shady tracking.