What should you charge for a sponsored post?
Get a real-world rate range based on your follower count, engagement, niche and the brand's usage requirements.
Don't know? Use our engagement calculator first.
- Platform base CPM × follower count ÷ 1,000
- Engagement multiplier · ×1.10
- Niche multiplier · ×1.35
- Usage / exclusivity · ×1.00
Don't accept under your low number. Brands negotiate. Many creators undercharge by 50%+ — anchor high.
How it works
Pick the platform
Different platforms have different per-1k rates.
Enter followers + engagement
Higher engagement = premium rates. Don't know? Use our engagement calculator.
Choose niche + usage rights
Finance / B2B charge 1.5×+. Brands wanting to re-run as ads should pay 1.5-2.2× more.
Why use Toolstack's Sponsorship Rate Calculator?
100% private
Your file never leaves your device — everything runs locally in your browser.
Instant
No upload, no queue. The result is ready as soon as your laptop finishes the math.
Free forever
No signup, no credit card, no daily limits for the core features.
Open standards
We use proven open-source libraries — no proprietary lock-in, no shady tracking.